Weird layouts, and unexpected actions, cause website users to click away from your website. When website users can't find what they expect, need, or want, website designers call it bad user experience. Avoid bad user experience by the process of user experience design.
Contemporary website design trends emulate the mobile user experience. Parallax Scrolling Design is the effect when backgrounds scroll at a slower rate than the foreground which creates a 3D effect when you scroll down the page. Flat Design is almost the convention for contemporary websites. Flat User Interface Design is simple, its focus is on content, and it provides an intuitive user experience. Another popular design is Full Screen Background.
Website users expect to follow an informational flow, without surprises, until they reach the goal of the website. The website goal might be a call-to-action, an offer to purchase the business service, or a flow that allows the user to check-out using an e-commerce function.
It's popular to add social links to the top of website landing pages; however, adding the opportunity to exit your website before the user's eyes focus on your message encourages quick exits. Social links are better placed out of the informational flow, and on the page footer.
Fast paced navigation with minimal clicks is the primary characteristic of the mobile user experience. Since your website is probably viewed more often on a mobile device, it's design must keep the mobile user in mind. Don't let an unresponsive layout, or an unnatural thumb-reach force users into a bad experience.
Provide the best possible website user experience. Your marketing website will return its investment by boosting user interaction; which translates to better customer engagement, acquisition, retention, and customer satisfaction.