The Process
Designing and building a great website is paramount for company’s success, but implementing that into your overall digital marketing campaign is also crucial. From defining your perfect client to building your brand and, finally, creating synergy through social media and search engine awareness, here is our 5-step process to do just that:
Identify your target market
These days, smart companies make sure to get laser focused when marketing. We’ll present you with valuable research into the demographics, behavioral characteristics, and lifestyle identifiers of your target market. Knowing and understanding their needs, wants, problems, and passions is the key to a successful website.
Build your brand
Put simply, your brand is your promise to your customers and clients. Therefore, your brand should be clear, recognizable, and perceived in a positive light. You know why you're in business – but it’s important that your customers know, too.
Customer engagement
Building a brand is always the starting line, but you’ll only reach the finish line when the prospect takes action. Therefore, we’ll help you carefully map out the customer engagement flow through your website, including a powerful Call-to-Action that converts your audience into happy new customers.
Create social spin
Now that you have a new and improved website, it’s time to tell your unique story across social media and other online platforms. Getting this message the right way will build credibility, establish familiarity and grow the most valuable commodity in business - trust. From Facebook pages, paid ads, Twitter, LinkedIn, Yelp, and Google, we’ll create and implement a dazzling social media campaign that will connect you with your target market.
Google and search engine rankings
You can have the best-looking website in the world, but if it's not properly optimized and indexed by Google, Bing, Yahoo, and the other search engines, you're missing a golden opportunity. Even when the front-end web build is done, we don't cut corners on optimizing your site so you'll rank high on Google and other search.