Search engine algorithms are smart; they're good at reading signals sent from your website. Search engine optimization is when searching prospects find your offer as they search online; logical structure, clearly labeled content, and consistent patterns of information, to give customers what they want.
Search engines read and place in context the information on your website. But they don't actually read like humans; search engines process your website content by identifying logical strings of data and comparing expected patterns coded into the search engine's algorithm. This task requires a lot of comparison information stored in the search engine's program, and guess what, search engines like Google, Amazon, and TripAdvisor have a lot of stored data.
Search engine algorithms are smart; they're good at reading signals sent from your website. Develop the habit of search engine optimization; logical structure, clearly labeled content, and consistent patterns of information, to give customers what they want.
Write content that is search engine friendly, organize your website in a way that key terms can be found, and through smart design, answer the question: "why are people searching?". Your business website will gradually increase its page rank and audience.
Create value with your content and generously serve it up to earn social media shares and powerful links from authoritative sites. And whenever you can, identify the content in a way that signals search engines, "hey, this goes with that too".
It takes effort. Your website content needs to engage and enthrall. If you're selling nickel-plated door knobs your website should provide all the information your customer needs. Include high quality images that are a pleasure to see. Sure, there's technical work behind the scenes, but what your customer sees should make them say, "OMG, don't send me just one".