Knowing your website audience is the first step to creating a great website because it leads to the big question, what am I trying to accomplish with my website?
Website audience influences your decisions on what features and functionality to include in the website design. If your audience is young, internet savvy, and heavy into social media then designing a website for that audience is different from creating a website for an older audience that may require document downloads and a toll-free number to call.
Writing for children is different than writing for adults. Knowing the expectations of your website audience affects style and tone, and meeting their expectations provides a comfortable place to share ideas.
Consider your audience when determining your website’s focused keywords. Create content that helps your audience find your website from search results. Keyword stuffing, baiting the internet with empty keywords, only hurts your website’s credibility. And it hurts customer loyalty and retention too; no one likes to waste time looking for content that doesn’t exist, and for sure they will never return to your website.
Your website audience will find what they’re searching if your website is intuitive and easy to use. Determine what’s important for your audience and place the information in a prominent place. Knowing what your audience wants makes it easier to create an informational flow that guides your audience to their goal.
No one likes a boring website. And no matter how much budget you may have, a website that doesn’t suit its audience doesn’t get traffic. Discover your audience in social media channels and offer more content on your website, because no matter what your budget, a boring business website is just embarrassing, you just didn’t know it yet.