Knowing your website audience is the first step to creating a great website because it leads to the big question, what am I trying to accomplish with my website?
Branding is a valuable aspect of your business. Brand demonstrates what you're promising to deliver to the marketplace; it's an emblem of your company's reputation. A good brand delivers a clear message. Brand affirms your company's credibility; it connects emotionally, and motivates the buyer to take action. Brand strengthens customer loyalty. Successful branding keeps the promise of satisfaction.
When potential customers find your website immediately present to them the idea of who you are. Images, colors, and content convey instantly that your company will deliver their desires and more than what they expected.
It's impossible to always know the why and wherefores of what a customer wants. But connecting to your audience on an emotional level about why you think the features listed on your website bring long lasting benefits will go a long way in making your website offer enticing.
Generally buyers shop online and visit many websites. Craft your brand message in a way that captures attention and creates fascination in the customers imagination. Sticky brands create brand awareness and strong associations.
Slick marketing logos and pithy tag lines don't make a brand. If your brand quality is providing cheap, be the cheapest with good value. Communicating long term association to a customer who desires temporary satisfaction doesn't promote your brand. Find your brand and place it before likely buyers instead.